In July the team at TelecomsPRAfrica were approached by long-time VC investor Toro Orero to help launch Zone Tech Park, the largest tech hub in Nigeria.

The brief was straightforward:

• To garner positive media coverage for Zone Tech Park, its aims and objectives – and to explain how it’s different to the multiple other hubs in Nigeria.

What we did:

• Organised a press conference and tour of the hub
• Invited key media and influencers from across Nigeria
• Secured telephone briefings with media who are based outside Nigeria
• Wrote and distributed a press release and background documents

Results

• 54 journalists from 36 media houses attended the 1 August event. All enjoyed the tour, meeting Toro, and some of the startups already at the hub.
• Multiple stories – print, online, videos and tweets.

Our highlights:

CNBC Africa – a five minute primetime slot for Toro

BBC World Service – 2 separate interview slots for Toro during its morning news show

Independent newspaper: https://independent.ng/zone-tech-park-invests-6-5m-to-boost-start-ups-in-nigeria/

Punch Newspaper: https://punchng.com/firm-launches-tech-hub-for-b2b-start-ups/

Guardian Newspaper: https://guardian.ng/technology/zone-tech-park-begins-operations-with-6-5m-investment/

The Nation: http://thenationonlineng.net/zone-tech-park-plans-start-ups-sponsorship/

Technology Mirror: https://technologymirror.com.ng/zone-tech-park-unveils-6-5m-technology-hub-for-africans/

And much much more – try a Google search!

We wish Zone Tech Park and Toro all the best in turning great African ideas into products and services quickly, efficiently – and profitably.

Analyst firm Frost and Sullivan recently held an analyst briefing titled:  African Growth Series – Africa’s East and West Growth Frontiers.

The briefing covers Nigeria and Kenya…”As the new gateways to emerging markets within their respective regions, these two counties possess numerous domestic market opportunities across various industries. Given their prospects, what are the core opportunities that exist within these two unique markets?”

The briefing discusses the longer-term growth opportunities and predictions for Kenya and Nigeria; highlights some of the greatest challenges to operating in specific industries there and identifies principles and solutions to achieve successful and sustainable growth.

It’s well worth a listen. You have to register on BrightTalk first though to see the ppt and hear the analysts:   http://www.frost.com/prod/servlet/analyst-briefing-detail.pag?mode=open&sid=275195139