Awards for our clients

We’re really good at writing winning award entries. Really really good! Last year five of our clients won awards not just in Africa but on the global stage including the GSMA’s Global Mobile awards aka the ‘Oscars’ of the telecoms world:

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News from Algeria

We have worked for World Telecom Labs for five years now. It’s a very innovative company which works with operators across Africa on a variety of technologies.  Last year – with our help – WTL won five awards including this:


This latest piece of news was a landmark for the team at TelecomsPR Africa as we’d never promoted a story from Algeria before.  Got some great pick-up including this piece in Communications Afrique.

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World Telecom Labs Helps Algerian Operator Provide SMS Services

13 July 2017 – World Telecom Labs (WTL) today announced that it has helped Icosnet, an established operator in Algeria, to rollout an A2P (Application to Person) SMS service that will primarily be used by domestic and international companies who want to communicate directly with their customers across the country.

Algeria has a well-developed telecoms infrastructure and its oil and gas industries have made it one of the wealthiest countries in Africa. Despite the increasing popularity of IP messaging services, SMS is still widely used across the country with the main operators offering bundled packages which include text sending and receipt. Businesses in Algeria are increasingly turning to SMS to interact with and inform their customers as it has a greater chance of being successfully received and read than email – and, of course, is far cheaper than print promotions.

Established in 1999, Icosnet was one of the first companies to emerge after the liberalisation of the telecom market in Algeria. Since then it has been providing data and voice services to businesses of all sizes.

Initially WTL helped Icosnet establish its service quickly and cost-effectively through the provision of SS7 signaling gateways. These enable traffic to transfer between Icosnet’s IP networks and the existing networks in Algeria. As Icosnet’s business expanded and evolved, WTL provided a variety of equipment including its award-winning VoIP switches.

Icosnet’s new SMS service will run over the existing WTL platform that was developed to support both VoIP and SMS services. This enables enterprises and Government agencies to communicate with their customers using text messaging. A simple IP interface connects the company to the Icosnet WTL platform and from here all the switching and routing of messages to the right operator is handled in an efficient, cost effective way ensuring the best possible delivery success. The WTL platform also means that Icosnet can accurately bill its clients for the number of text messages sent.

Andrew Kinnear, Executive Director at Icosnet, said “WTL is a trusted and much valued supplier. Our business and infrastructure have evolved over the years and WTL is always there to support us. We truly appreciate the advice and expertise of the team at WTL.”

Leigh Smith, MD of WTL, said “Of course, the great thing about text is that, unlike popular forms of IP messaging, it can be used to send and receive messages from anyone who has a mobile. Icosnet is setting the standard for African companies who want a cost-effective and reliable A2P SMS service to communicate with customers. Icosnet has always been an innovative operator and we are happy that our strong relationship continues.”

About World Telecom Labs (WTL)

Headquartered in Belgium with offices in Nigeria, Brazil and the UK, WTL helps operators in emerging markets to deploy cost-effective, reliable voice and data networks for both rural and urban environments.

WTL has deployments in more than 30 countries in Africa with a well-deserved reputation for excellent service, reliable products and an expert team with extensive experience in Africa.

WTL’s innovative, practical and cost-effective portfolio includes its:

  • Award-winning range of high capacity VoIP and hybrid VoIP/TDM switches which have been specifically designed to replace the huge, expensive, maintenance-heavy switches that have traditionally been used to transfer VoIP traffic onto other networks.
  • Vivada (Village Voice and Data), a multi-award winning system to Connect The Unconnected.
  • Signalling gateways and pre-paid applications for emerging carriers and telecom service operators.

For more information visit, on twitter @worldtelecomlab or contact

WTL has a great AfricaCom

World Telecoms Labs picking up their gong for 2nd place in the Best Connectivty Solution for Africa at the 2013 AfricaCom awards.

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AfricaCom – what a show!

africacom logo  So I’m back from the greatest show    on earth!  Exhausted and catching up.  Look at the coverage my clients got though – amazing and the result of months of hard work!




the economist



Many people asked me about my client OMC Power which was not  at the show because it is concentrating on the Indian market.

You can read more about OMC in this story which I got for the company in The Economist.   OMC has also been named as one of the World Economic Forum’s Technology Pioneers and is off to Davos in January.  Here’s a story in India’s Economic Times newspaper.


Final Call for Speakers for Informa’s NigeriaCOM

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Nigeria COM will take place 17-18 September 2013 at The Oriental Hotel,  Lagos, Nigeria.
The conference programme is being finalised, so NOW is your best chance to submit your proposal to be part of the speaker line-up.
You could take part in one of these areas, or suggest a new angle adapted to your core business:
  • Tackling network shortages to provide reliable services
  • How wifi and LTE are set to impact the telco sector
  • Level of penetration and the future of cloud services
  • The evolution of mobile money – remaining challenges and opportunities in Nigeria
  • Is the future of the traditional TV and radio threatened by the digital era?
  • How are OTT players shaking up the audio-visual market?
  • Creating relationships with your customers – social media for business
  • Generating customer loyalty in the age of number portability
  • Innovative in app content, anticipating needs and desires, delivering simplicity and utility

Visit for more details.

EastAfricaCom – 21-22 May, Safari Park Hotel, Nairobi


So EastAfricaCom is fast approaching.  This show describes itself as a must-attend for anyone who wants to break into the East African Digital market.  The speaker line-up is as impressive as ever. Check it out here


Frost & Sullivan briefing on Nigeria and Kenya

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Analyst firm Frost and Sullivan recently held an analyst briefing titled:  African Growth Series – Africa’s East and West Growth Frontiers.

The briefing covers Nigeria and Kenya…”As the new gateways to emerging markets within their respective regions, these two counties possess numerous domestic market opportunities across various industries. Given their prospects, what are the core opportunities that exist within these two unique markets?”

The briefing discusses the longer-term growth opportunities and predictions for Kenya and Nigeria; highlights some of the greatest challenges to operating in specific industries there and identifies principles and solutions to achieve successful and sustainable growth.

It’s well worth a listen. You have to register on BrightTalk first though to see the ppt and hear the analysts: