Africa’s Best App – How we built the Sliide Airtime brand in Africa






Eight months after its launch Sliide Airtime was named as Africa’s Best App at the prestigious AppsAfrica Innovation Awards. This accolade was swiftly followed by the Oscars of the global telecoms market (the GSMA’s Mobile World Congress) naming it as the ‘Most Innovative App in the World’.

CEO, co-founder and proud South African Corbyn Munnik then found himself on the front cover of Forbes Africa after being selected as one of the magazine’s 30 under 30 African entrepreneurs.

So how did an unknown start-up go from zero to hero in such a short space of time? The power of strategic media relations, an expertly crafted story and a pro-active award and speaking engagement programme executed by the team at TelecomsPR Africa.

You can read more about the Sliide story in:

And Google Sliide Airtime to read many many other stories.

Other Awards to date

  • Most Effective Consumer Smartphone App at the Effective Global Mobile Marketing Awards
  • Mobile Marketing Company of the Year” at the 12th Nigerian Telecom Awards
  • Winner of the Game-Changing Innovation category at the West Africa Com Awards

TelecomsPR Africa is proud to have helped Sliide Airtime launch and establish itself as a major player in Africa’s apps market.  We continue to work with its team as it expands both across Africa and outside the continent.

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Media Launch of Nigeria’s Largest Tech Hub

Zone Tech Park sign






In July the team at TelecomsPRAfrica were approached by long-time VC investor Toro Orero to help launch Zone Tech Park, the largest tech hub in Nigeria.

The brief was straightforward:

  • To garner positive media coverage for Zone Tech Park, its aims and objectives – and to explain how it’s different to the multiple other hubs in Nigeria.

What we did:

  • Organised a press conference and tour of the hub
  • Invited key media and influencers from across Nigeria
  • Secured telephone briefings with media who are based outside Nigeria
  • Wrote and distributed a press release and background documents


  • 54 journalists from 36 media houses attended the 1 August event. All enjoyed the tour, meeting Toro, and some of the startups already at the hub.
  • Multiple stories – print, online, videos and tweets.

Our highlights:

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CNBC Africa – a five minute primetime slot for Toro

BBC World Service – 2 separate interview slots for Toro during its morning news show

Independent newspaper:

Punch Newspaper:

Guardian Newspaper:

The Nation:

Technology Mirror:

And much much more – try a Google search!

We wish Zone Tech Park and Toro all the best in turning great African ideas into products and services quickly, efficiently – and profitably.



Forbes Africa – our clients on the front cover in June and August!

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Awards for our clients

We’re really good at writing winning award entries. Really really good! Last year five of our clients won awards not just in Africa but on the global stage including the GSMA’s Global Mobile awards aka the ‘Oscars’ of the telecoms world:

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News from Algeria

We have worked for World Telecom Labs for five years now. It’s a very innovative company which works with operators across Africa on a variety of technologies.  Last year – with our help – WTL won five awards including this:


This latest piece of news was a landmark for the team at TelecomsPR Africa as we’d never promoted a story from Algeria before.  Got some great pick-up including this piece in Communications Afrique.

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World Telecom Labs Helps Algerian Operator Provide SMS Services

13 July 2017 – World Telecom Labs (WTL) today announced that it has helped Icosnet, an established operator in Algeria, to rollout an A2P (Application to Person) SMS service that will primarily be used by domestic and international companies who want to communicate directly with their customers across the country.

Algeria has a well-developed telecoms infrastructure and its oil and gas industries have made it one of the wealthiest countries in Africa. Despite the increasing popularity of IP messaging services, SMS is still widely used across the country with the main operators offering bundled packages which include text sending and receipt. Businesses in Algeria are increasingly turning to SMS to interact with and inform their customers as it has a greater chance of being successfully received and read than email – and, of course, is far cheaper than print promotions.

Established in 1999, Icosnet was one of the first companies to emerge after the liberalisation of the telecom market in Algeria. Since then it has been providing data and voice services to businesses of all sizes.

Initially WTL helped Icosnet establish its service quickly and cost-effectively through the provision of SS7 signaling gateways. These enable traffic to transfer between Icosnet’s IP networks and the existing networks in Algeria. As Icosnet’s business expanded and evolved, WTL provided a variety of equipment including its award-winning VoIP switches.

Icosnet’s new SMS service will run over the existing WTL platform that was developed to support both VoIP and SMS services. This enables enterprises and Government agencies to communicate with their customers using text messaging. A simple IP interface connects the company to the Icosnet WTL platform and from here all the switching and routing of messages to the right operator is handled in an efficient, cost effective way ensuring the best possible delivery success. The WTL platform also means that Icosnet can accurately bill its clients for the number of text messages sent.

Andrew Kinnear, Executive Director at Icosnet, said “WTL is a trusted and much valued supplier. Our business and infrastructure have evolved over the years and WTL is always there to support us. We truly appreciate the advice and expertise of the team at WTL.”

Leigh Smith, MD of WTL, said “Of course, the great thing about text is that, unlike popular forms of IP messaging, it can be used to send and receive messages from anyone who has a mobile. Icosnet is setting the standard for African companies who want a cost-effective and reliable A2P SMS service to communicate with customers. Icosnet has always been an innovative operator and we are happy that our strong relationship continues.”

About World Telecom Labs (WTL)

Headquartered in Belgium with offices in Nigeria, Brazil and the UK, WTL helps operators in emerging markets to deploy cost-effective, reliable voice and data networks for both rural and urban environments.

WTL has deployments in more than 30 countries in Africa with a well-deserved reputation for excellent service, reliable products and an expert team with extensive experience in Africa.

WTL’s innovative, practical and cost-effective portfolio includes its:

  • Award-winning range of high capacity VoIP and hybrid VoIP/TDM switches which have been specifically designed to replace the huge, expensive, maintenance-heavy switches that have traditionally been used to transfer VoIP traffic onto other networks.
  • Vivada (Village Voice and Data), a multi-award winning system to Connect The Unconnected.
  • Signalling gateways and pre-paid applications for emerging carriers and telecom service operators.

For more information visit, on twitter @worldtelecomlab or contact

4 pages in Wired!






Nuran Wireless is a new entrant into the African rural telephony market. Its deployment in rural Mexico was featured in the print and online edition of Wired magazine.

Its launch into Africa was covered by Total Telecom here.

World Telecom Labs in Developing Telecoms

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Thoughts from Leigh Smith, MD of World Telecom Labs, on the future of VoIP in Africa  appeared in Developing Telecoms’ prestigious 2015 trends report are here.


Three different clients featured in The Economist

economist-400x400Over the last year we have worked with three different Economist journalists on three different continents to secure major editorial in the print magazine (also used online) which have both increased awareness and sales queries.

Cabling Africa’s Interior – a two page overview in print and online with photo and map detailing Liquid Telecom’s progress in building Africa’s largest fibre network.  Read it here.

Lighting rural India; Out of the gloom – an Economist news piece about our Indian client, OMC Power, is here.

DIY Telecoms: Fed up with the failings of the big operators, remote Mexican communities are acting for themselves  – another Economist piece about our Canadian client, Nuran Wireless, and its deployments in rural Mexico is here.


Zamir Telecom

Zamir Portrait logo






We started working with wholesale carrier Zamir Telecom a couple of months ago to help raise its profile in Africa, the Middle East and Europe.

Our first announcement was on October 1 2013 about Zamir’s expansion into Africa and partnership with Exchange Telecom of Nigeria.  There was lots of interest and here are some of the stories:

BizTech Africa – Zamir expands wholesale VoIP network into Africa

Capacity Africa – Zamir expands African presence

Developing Telecoms – Zamir upgrades London to Bangladesh route

Telegeography – Zamir expands to Africa via partnership with Nigeria’s Exchange Telecom

Next stop was the annual GITEX show in Dubai:

ITP (leading tech news site in the Middle East) wrote this story.

World Telecom Labs


At this year’s AfricaCom, WTL had two announcements which received a lot of interest and helped to drive traffic to its booth.

You can read one of their announcements written up by Developing Telecoms here: WTL’s new SMS hub service in Africa.

And more here on IT Web:  Mobile Number Portability in Nigeria.

In addition, the company came 2nd in the AfricaCom awards.  Not bad for a small vendor competing against the big boys of telecoms!  How happy do the guys look?!

WTL photo