In July the team at TelecomsPRAfrica were approached by long-time VC investor Toro Orero to help launch Zone Tech Park, the largest tech hub in Nigeria.
The brief was straightforward:
- To garner positive media coverage for Zone Tech Park, its aims and objectives – and to explain how it’s different to the multiple other hubs in Nigeria.
What we did:
- Organised a press conference and tour of the hub
- Invited key media and influencers from across Nigeria
- Secured telephone briefings with media who are based outside Nigeria
- Wrote and distributed a press release and background documents
Results
- 54 journalists from 36 media houses attended the 1 August event. All enjoyed the tour, meeting Toro, and some of the startups already at the hub.
- Multiple stories – print, online, videos and tweets.
Our highlights:
CNBC Africa – a five minute primetime slot for Toro
BBC World Service – 2 separate interview slots for Toro during its morning news show
Independent newspaper: https://independent.ng/zone-tech-park-invests-6-5m-to-boost-start-ups-in-nigeria/
Punch Newspaper: https://punchng.com/firm-launches-tech-hub-for-b2b-start-ups/
Guardian Newspaper: https://guardian.ng/technology/zone-tech-park-begins-operations-with-6-5m-investment/
The Nation: http://thenationonlineng.net/zone-tech-park-plans-start-ups-sponsorship/
Technology Mirror: https://technologymirror.com.ng/zone-tech-park-unveils-6-5m-technology-hub-for-africans/
And much much more – try a Google search!
We wish Zone Tech Park and Toro all the best in turning great African ideas into products and services quickly, efficiently – and profitably.
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