Media Launch of Nigeria’s Largest Tech Hub

Zone Tech Park sign

 

 

 

 

 

In July the team at TelecomsPRAfrica were approached by long-time VC investor Toro Orero to help launch Zone Tech Park, the largest tech hub in Nigeria.

The brief was straightforward:

  • To garner positive media coverage for Zone Tech Park, its aims and objectives – and to explain how it’s different to the multiple other hubs in Nigeria.

What we did:

  • Organised a press conference and tour of the hub
  • Invited key media and influencers from across Nigeria
  • Secured telephone briefings with media who are based outside Nigeria
  • Wrote and distributed a press release and background documents

Results

  • 54 journalists from 36 media houses attended the 1 August event. All enjoyed the tour, meeting Toro, and some of the startups already at the hub.
  • Multiple stories – print, online, videos and tweets.

Our highlights:

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CNBC Africa – a five minute primetime slot for Toro

BBC World Service – 2 separate interview slots for Toro during its morning news show

Independent newspaper: https://independent.ng/zone-tech-park-invests-6-5m-to-boost-start-ups-in-nigeria/

Punch Newspaper: https://punchng.com/firm-launches-tech-hub-for-b2b-start-ups/

Guardian Newspaper: https://guardian.ng/technology/zone-tech-park-begins-operations-with-6-5m-investment/

The Nation: http://thenationonlineng.net/zone-tech-park-plans-start-ups-sponsorship/

Technology Mirror: https://technologymirror.com.ng/zone-tech-park-unveils-6-5m-technology-hub-for-africans/

And much much more – try a Google search!

We wish Zone Tech Park and Toro all the best in turning great African ideas into products and services quickly, efficiently – and profitably.

 

 

Filed Under: African Telecoms, Clients in the News, media, Nigeria, PR Africa

Three different clients featured in The Economist

economist-400x400Over the last year we have worked with three different Economist journalists on three different continents to secure major editorial in the print magazine (also used online) which have both increased awareness and sales queries.

Cabling Africa’s Interior – a two page overview in print and online with photo and map detailing Liquid Telecom’s progress in building Africa’s largest fibre network.  Read it here.

Lighting rural India; Out of the gloom – an Economist news piece about our Indian client, OMC Power, is here.

DIY Telecoms: Fed up with the failings of the big operators, remote Mexican communities are acting for themselves  – another Economist piece about our Canadian client, Nuran Wireless, and its deployments in rural Mexico is here.

 

Filed Under: Clients in the News, media

African Business Review magazine

ABR mag

 

African Business Review is a digital magazine and website which covers all types of business issues in Africa.  2013 will see features on Air Travel, Innovative Energy Generation Agriculture, Education and Mobile Technology.

You can follow them on twitter @AfricaBizReview – and download the magazine from http://www.africanbusinessreview.co.za/

The editor, Sheree Hanna, is looking for interesting contributions.  She writes:

“We want to hear if your company is making the news. Are you expanding, building new facilities or creating new jobs, investing in new projects or launching new products? Have you harnessed new technology in a ground breaking way to help your business or come up with a marketing scheme that is getting you ahead of the competition?”

Contact Sheree on sheree.hanna@wdmgroup.com or telephone +441603 217553 to see if your story will make the cut!

Filed Under: African Telecoms, interesting, media