Media Launch of Nigeria’s Largest Tech Hub

Zone Tech Park sign






In July the team at TelecomsPRAfrica were approached by long-time VC investor Toro Orero to help launch Zone Tech Park, the largest tech hub in Nigeria.

The brief was straightforward:

  • To garner positive media coverage for Zone Tech Park, its aims and objectives – and to explain how it’s different to the multiple other hubs in Nigeria.

What we did:

  • Organised a press conference and tour of the hub
  • Invited key media and influencers from across Nigeria
  • Secured telephone briefings with media who are based outside Nigeria
  • Wrote and distributed a press release and background documents


  • 54 journalists from 36 media houses attended the 1 August event. All enjoyed the tour, meeting Toro, and some of the startups already at the hub.
  • Multiple stories – print, online, videos and tweets.

Our highlights:

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CNBC Africa – a five minute primetime slot for Toro

BBC World Service – 2 separate interview slots for Toro during its morning news show

Independent newspaper:

Punch Newspaper:

Guardian Newspaper:

The Nation:

Technology Mirror:

And much much more – try a Google search!

We wish Zone Tech Park and Toro all the best in turning great African ideas into products and services quickly, efficiently – and profitably.



Forbes Africa – our clients on the front cover in June and August!

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News from Algeria

We have worked for World Telecom Labs for five years now. It’s a very innovative company which works with operators across Africa on a variety of technologies.  Last year – with our help – WTL won five awards including this:


This latest piece of news was a landmark for the team at TelecomsPR Africa as we’d never promoted a story from Algeria before.  Got some great pick-up including this piece in Communications Afrique.

Algerian image

World Telecom Labs Helps Algerian Operator Provide SMS Services

13 July 2017 – World Telecom Labs (WTL) today announced that it has helped Icosnet, an established operator in Algeria, to rollout an A2P (Application to Person) SMS service that will primarily be used by domestic and international companies who want to communicate directly with their customers across the country.

Algeria has a well-developed telecoms infrastructure and its oil and gas industries have made it one of the wealthiest countries in Africa. Despite the increasing popularity of IP messaging services, SMS is still widely used across the country with the main operators offering bundled packages which include text sending and receipt. Businesses in Algeria are increasingly turning to SMS to interact with and inform their customers as it has a greater chance of being successfully received and read than email – and, of course, is far cheaper than print promotions.

Established in 1999, Icosnet was one of the first companies to emerge after the liberalisation of the telecom market in Algeria. Since then it has been providing data and voice services to businesses of all sizes.

Initially WTL helped Icosnet establish its service quickly and cost-effectively through the provision of SS7 signaling gateways. These enable traffic to transfer between Icosnet’s IP networks and the existing networks in Algeria. As Icosnet’s business expanded and evolved, WTL provided a variety of equipment including its award-winning VoIP switches.

Icosnet’s new SMS service will run over the existing WTL platform that was developed to support both VoIP and SMS services. This enables enterprises and Government agencies to communicate with their customers using text messaging. A simple IP interface connects the company to the Icosnet WTL platform and from here all the switching and routing of messages to the right operator is handled in an efficient, cost effective way ensuring the best possible delivery success. The WTL platform also means that Icosnet can accurately bill its clients for the number of text messages sent.

Andrew Kinnear, Executive Director at Icosnet, said “WTL is a trusted and much valued supplier. Our business and infrastructure have evolved over the years and WTL is always there to support us. We truly appreciate the advice and expertise of the team at WTL.”

Leigh Smith, MD of WTL, said “Of course, the great thing about text is that, unlike popular forms of IP messaging, it can be used to send and receive messages from anyone who has a mobile. Icosnet is setting the standard for African companies who want a cost-effective and reliable A2P SMS service to communicate with customers. Icosnet has always been an innovative operator and we are happy that our strong relationship continues.”

About World Telecom Labs (WTL)

Headquartered in Belgium with offices in Nigeria, Brazil and the UK, WTL helps operators in emerging markets to deploy cost-effective, reliable voice and data networks for both rural and urban environments.

WTL has deployments in more than 30 countries in Africa with a well-deserved reputation for excellent service, reliable products and an expert team with extensive experience in Africa.

WTL’s innovative, practical and cost-effective portfolio includes its:

  • Award-winning range of high capacity VoIP and hybrid VoIP/TDM switches which have been specifically designed to replace the huge, expensive, maintenance-heavy switches that have traditionally been used to transfer VoIP traffic onto other networks.
  • Vivada (Village Voice and Data), a multi-award winning system to Connect The Unconnected.
  • Signalling gateways and pre-paid applications for emerging carriers and telecom service operators.

For more information visit, on twitter @worldtelecomlab or contact

Busy, Busy, Busy!

The last few months have been extremely busy here at TelecomsPRAfrica.

Our client base continues to grow and we are proud to work for companies which are building the telecoms infrastructure which Africa needs and deserves.

This month we are working on all kinds of stories which show how our clients continue to invest and innovate.

For those of you who have found that trade shows are a good way to cement existing relationships and build new ones, then you might be interested in submitting a speaker proposal for next year’s Mobile World Congress.

This is not traditionally an event which focuses much on Africa and emerging markets. The GSMA usually hosts some side-show seminars about m-power, m-money, m-women etc but the main conference is focused on the issues in established markets such as 5G, social media and M2M.

You can see more information here:

The deadline for submitting a proposal is 12 September.

May 2014 already!

Barely a day goes by without an African front page story in an international paper. Oscar Pistorius, troubles in Nigeria, the internet being shut down in Somalia, the list goes on and on…

But those of us working in Africa with entrepreneurs and influencers know plenty of inspiring stories about people who are working tirelessly to build Africa’s infrastructure.

At TelecomsPRAfrica we also work hard – to ensure that the international media knows about the success stories in Africa and to put our clients in front of their customers and prospects.

This month we are working a whole raft of marketing activities: EastAfricaCom, the telecoms trade show for East Africa; a media tour in Nigeria; a product launch in Cameroon as well as our usual bread and better of media and analyst relations.

We’ve also started working with a Swedish power company which has developed a machine which converts bio-mass to electricity. Not our usual telecoms speciality but an exciting company with its eye on the African market.

Before we know it, it’ll be June and time to start working on award entries for AfricaCom and Capacity!

Thoughts on Mobile World Congress


Getting ready for Mobile World Congress 2013 – African market gets higher profile- finally

So preparations for the monster show that is the GSMA’s Mobile World Congress are apace. Just over two months to go and sales and marketing teams will be polishing their PR messages, trawling their databases and working out their top 10 target prospects for the show.

For my clients who are selling into Africa the show has really not been so important as it tends to focus on issues affecting the US and Western Europe. However, for the first time in absolutely years there will be a panel discussing African issues. The panel is headed up by Bradley Shaw, the popular and much-respected editor of Africa Telecoms magazine, + will also feature Nic Rudnick, CEO of my client, Liquid Telecom.