The Quick Start Africa Programme

Step 1 – Markets: We help you work out which are your target African countries and prioritise them based on a variety of internal and external factors.

Step 2 – Message: Are you clear about your messages? Can you explain in 15 seconds what your company is offering in Africa, why it’s necessary and how it is different to anything else currently available on the market. If not, we can help you develop this.

Step 3 – Marketing: How do you execute your marketing plan in each country? We will help you plan and execute your communication strategy across a variety of media.

Do you already have customers in place in Africa – are they willing to talk publicly about what you have done for them? If so, let’s talk about issuing a press release, writing a case study, getting them talking about you.

Step 4 – Media, analysts and influencers: We will introduce you to the people whose opinions really count in Africa.

Pick and Mix

We offer a wide variety of services that enable you to mix and match according to your requirements…

• Strategic Consultancy (to ensure you have the right messages for your target audiences)
• Strategic and tactical planning
• Message development
• Media Relations
• Product launches, Company launches, general progress announcements
• In country Media tours
• Drafting news releases, columns and opinion pieces
• Copywriting for features, white papers, case studies and reports
• Relationship/reputation management among the blogging community and ‘social web’
• Trade Shows and Awards
• Awards entry services
• Speaker submissions
• Booth organisation
• Development of conferences, seminars, roundtable or network events
• Analyst relations
• Identification of and ongoing communication with analysts covering your market in Africa. Inclusion in relevant market reports.
• Marketing Communications
• Customer and client communications including marketing and DM collateral
• Newsletter content and creation
• Online and web content strategy
• Design (traditional and interactive)