Africa’s Best App – How we built the Sliide Airtime brand in Africa






Eight months after its launch Sliide Airtime was named as Africa’s Best App at the prestigious AppsAfrica Innovation Awards. This accolade was swiftly followed by the Oscars of the global telecoms market (the GSMA’s Mobile World Congress) naming it as the ‘Most Innovative App in the World’.

CEO, co-founder and proud South African Corbyn Munnik then found himself on the front cover of Forbes Africa after being selected as one of the magazine’s 30 under 30 African entrepreneurs.

So how did an unknown start-up go from zero to hero in such a short space of time? The power of strategic media relations, an expertly crafted story and a pro-active award and speaking engagement programme executed by the team at TelecomsPR Africa.

You can read more about the Sliide story in:

And Google Sliide Airtime to read many many other stories.

Other Awards to date

  • Most Effective Consumer Smartphone App at the Effective Global Mobile Marketing Awards
  • Mobile Marketing Company of the Year” at the 12th Nigerian Telecom Awards
  • Winner of the Game-Changing Innovation category at the West Africa Com Awards

TelecomsPR Africa is proud to have helped Sliide Airtime launch and establish itself as a major player in Africa’s apps market.  We continue to work with its team as it expands both across Africa and outside the continent.

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Thoughts on Mobile World Congress


Getting ready for Mobile World Congress 2013 – African market gets higher profile- finally

So preparations for the monster show that is the GSMA’s Mobile World Congress are apace. Just over two months to go and sales and marketing teams will be polishing their PR messages, trawling their databases and working out their top 10 target prospects for the show.

For my clients who are selling into Africa the show has really not been so important as it tends to focus on issues affecting the US and Western Europe. However, for the first time in absolutely years there will be a panel discussing African issues. The panel is headed up by Bradley Shaw, the popular and much-respected editor of Africa Telecoms magazine, + will also feature Nic Rudnick, CEO of my client, Liquid Telecom.