In July the team at TelecomsPRAfrica were approached by long-time VC investor Toro Orero to help launch Zone Tech Park, the largest tech hub in Nigeria.

The brief was straightforward:

• To garner positive media coverage for Zone Tech Park, its aims and objectives – and to explain how it’s different to the multiple other hubs in Nigeria.

What we did:

• Organised a press conference and tour of the hub
• Invited key media and influencers from across Nigeria
• Secured telephone briefings with media who are based outside Nigeria
• Wrote and distributed a press release and background documents

Results

• 54 journalists from 36 media houses attended the 1 August event. All enjoyed the tour, meeting Toro, and some of the startups already at the hub.
• Multiple stories – print, online, videos and tweets.

Our highlights:

 

 

 

 

CNBC Africa – a five minute primetime slot for Toro

BBC World Service – 2 separate interview slots for Toro during its morning news show

Independent newspaper: https://independent.ng/zone-tech-park-invests-6-5m-to-boost-start-ups-in-nigeria/

Punch Newspaper: https://punchng.com/firm-launches-tech-hub-for-b2b-start-ups/

Guardian Newspaper: https://guardian.ng/technology/zone-tech-park-begins-operations-with-6-5m-investment/

The Nation: http://thenationonlineng.net/zone-tech-park-plans-start-ups-sponsorship/

Technology Mirror: https://technologymirror.com.ng/zone-tech-park-unveils-6-5m-technology-hub-for-africans/

And much much more – try a Google search!

We wish Zone Tech Park and Toro all the best in turning great African ideas into products and services quickly, efficiently – and profitably.