Getting ready for Mobile World Congress 2013 – African market gets higher profile- finally
So preparations for the monster show that is the GSMA’s Mobile World Congress are apace. Just over two months to go and sales and marketing teams will be polishing their PR messages, trawling their databases and working out their top 10 target prospects for the show.
For my clients who are selling into Africa the show has really not been so important as it tends to focus on issues affecting the US and Western Europe. However, for the first time in absolutely years there will be a panel discussing African issues. The panel is headed up by Bradley Shaw, the popular and much-respected editor of Africa Telecoms magazine, + will also feature Nic Rudnick, CEO of my client, Liquid Telecom.
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