Bloomberg has announced the launch of Bloomberg.com/Africa which will see an expansion of its coverage of African business and financial stories.
Bloomberg has more than 100 editorial writers spread across seven bureaus in Africa. At TelecomsPR Africa our main contact is Loni at the JB office who covers a variety of telecoms stories every day.
Many people don’t realise that the Bloomberg journalist they meet will write their interview up in its entirety and send this to editors who will identify the angle of most interest to Bloomberg readers. This is why even the shortest story tends to have a writer and at least one editor.
Of course, Bloomberg readers are mostly interested in the news of listed companies, however, they also read Bloomberg to help identify promising early stage companies. At Telecoms PR Africa we help craft stories and angles which will be attractive to both Bloomberg readers and its writers.
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